20 Best Websites to Sell Stuff in Australia (The Ultimate Guide)

It has never been easier to sell things you don't want online in Australia. There is a platform that is just right for you, whether you want to clean out your garage, upgrade your electronics, or start a side business. Local markets are booming because more Australians are shopping online than ever before. This system gives sellers endless chances to make money.

The challenge? Choosing the right platform. Some sites are completely free, while others take a small cut of your sales. Some are designed for quick local pickups, while others are ideal for niche markets like handmade crafts, books, or vehicles. If you choose the wrong site, you could waste time, have low visibility, or make less money.

This guide lists 20 of the best websites in Australia for selling things, split into two main groups:

• General places to sell a lot of different kinds of things.

• Platforms that only sell certain kinds of goods.

We also have comparison tables to help you quickly choose the best platform for your needs, whether you want to sell locally, across the country, or even around the world.

But if you need a custom app specifically made for you to sell your goods, instead of reading this article, check this out: Affordable App Development Services in Australia

Top 10 General Selling Platforms

Top 10 Niche Selling Platforms in Australia

General Selling Platforms in Australia

Gumtree is one of the most popular places in Australia to buy and sell things, especially in your area.
Best for: big things like furniture, electronics, and home appliances.
Why it's great: It has free basic listings and a strong local focus, which makes it great for quick, easy transactions.
Tip: To stand out from other sellers, use clear descriptions and high-quality photos.

Facebook Marketplace: Facebook is one of the easiest places to sell because millions of Australians already use it.
Best for: Almost anything, but especially things that are local and move quickly.
Why it's great: You don't have to pay to list your item, and you can reach a lot of people right away.
Tip: Always look at buyer profiles to avoid scams or buyers who aren't trustworthy.

eBay Australia is still the best place to sell things all over the country or even the world. Best for: electronics, rare collectibles, and brand-name items.
Why it's great: It has both auction and fixed-price options, as well as tools for shipping and payment.
Tip: When you set your prices, remember to include seller fees.

Carousell is a mobile-first marketplace for people who want to sell things casually.
Best for: clothes, household items, and used things.
Why it's great: The interface is easy to use, and you can chat with buyers right in the app.
Tip: To make a sale, respond to messages quickly.

OzBargain Classifieds is a great place for people who love deals and bargains.
Best for: Things you don't need anymore that are cheap or free.
Why it's great: It's free, and there are a lot of people using it.
Tip: Be clear about how your things are doing.

The Freecycle Network is all about recycling and sustainability. It helps you give away things instead of throwing them away.
Best for: Things you don't want to sell but also don't want to throw away.
Why it's great: It's free and good for the environment.
Tip: To stay compliant, follow the posting rules for each group.

Amazon AU: Great for sellers who want to grow their business across the country.
Best for: items that are new, big, or have a brand name.
Why it's great: It has Fulfillment by Amazon (FBA) for easy shipping.
Tip: To build a good reputation, always give great customer service.

Shopify is great for business owners who want to start their own online store.
Best for: Making a brand that you own and control all the design and features.
Why it's great: You can change everything and use advanced e-commerce tools.
Tip: Spend money on marketing because traffic doesn't come on its own.

Read more here: Best Influencer Marketing Agencies in Melbourne

Locanto is a simple, low-competition option for people who don't want to use bigger marketplaces.
Best for: things you need every day, and picking up things from nearby places.
Why it's great: Free to list and easy to set up.
Tip: Write long descriptions because there aren't as many people reading them.

MyDeal is a reliable marketplace for retail.
Best for: home goods, furniture, and lifestyle items.
Why it's great: Lots of buyers who can be trusted.
Tip: To compete with big stores, make sure your product descriptions are clear and complete.

Platforms for niche selling in Australia

Depop is a social marketplace for trendy and vintage clothes.
Best for: vintage clothes, streetwear, and accessories.
Why it's great: It has a younger audience and a social media feel.
Tip: Use styled, creative photography to boost sales.

Etsy is the world's best place to buy handmade and custom items.
Best for: art, crafts, and things made by hand.
Why it's great: a lot of passionate buyers from around the world.
Tip: Tell people the story behind your work to make stronger connections.

BikeExchange is the place to go for people who love bikes and work in the bike industry.
Best for: bikes, gear, and extra parts.
Why it's great: It lets you talk directly to serious buyers.
Tip: Always include detailed specs and notes about the condition.

Carsales is the best place in Australia to buy and sell cars.
Best for: cars, motorcycles, and car parts.
Why it's great: a trusted site with buyers who are serious about buying.
Tip: Give a lot of clear pictures from different angles.

Booktopia Marketplace: A place for people who love books.
Best for: Used books, novels, and textbooks.
Why it's great: it has a specific, dedicated audience.
Tip: To avoid returns, be sure to list the exact edition and condition.

HardtoFind is a small, boutique-style marketplace.
Best for: Gifts that are one of a kind and handmade.
Why it's great: It draws in customers who want something unique.
Tip: Pay attention to the packaging to make the customer experience better.

Vinnies Online is the online branch of a well-known Australian charity.
Best for: Getting rid of and giving away used things.
Why it's great: It helps people while making money.
Tip: Be honest about the condition for fair prices.

Salvos Stores Online is a well-known place to buy used things.
Best for: Cheap clothes and things for the home.
Why it's great: It helps local communities and the environment.
Tip: Check to see that things are clean and work.

Grays is best for selling used items, extra stock, and online auctions.
Best for: More excitement because of the auctions.
What makes it great: Gives sellers a chance to show off their goods through competitive bidding, which draws in serious buyers.
Tip: Set a fair starting price to get more people to bid and make the sale more likely to go through.

Catch Marketplace is known for products in bulk and at a discount.
Best for: clearance sales, overstock, and wholesale goods.
Why it's great: Buyers who are looking for a deal.
Tip: Make sure your prices are competitive and your pictures are clear.

Where to Sell Stuff Online in Australia

Finding the right platform for you depends on your goals, what you're selling, and who your customers are.

Quick, Local Sales: Use local sites like Gumtree, Facebook Marketplace, and Locanto to sell things quickly, like furniture or electronics. Why choose local:

• No shipping costs.

• Cash payments are quick and secure.

• Free listings keep costs down.

Nationwide Reach: For items that can be shipped across Australia, go with eBay or Amazon AU. Best for:

• Collectibles

• Branded fashion

• Small businesses looking to grow

Building a Business: For long-term growth, use Shopify or Catch Marketplace to create a strong brand identity. Benefits:

• Full control over your store.

• Professional tools and analytics.

• Independence from marketplace rules.

Eco-Friendly and Donation Selling: If profit isn’t the goal, platforms like Freecycle, and Salvos Stores Online let you give back to your community and reduce waste.

Some Factors to Check

Before trying, you better check some factors to keep everything in the process nice and smooth:

What Are You Selling — and How Fast?

Before signing up to any platform, it helps to be clear about what you’re selling and how quickly you want it gone. Bulky items like furniture or appliances usually perform better on local platforms where buyers can pick up in person. Smaller, easy‑to‑ship items tend to sell faster on nationwide marketplaces with built‑in delivery options.

Casual Selling vs Ongoing Income

If you’re simply decluttering, free platforms like Facebook Marketplace or Gumtree are often more than enough. But if you’re selling regularly or turning it into a side hustle, platforms such as eBay, Etsy, or Amazon AU provide better tools for managing listings, payments, and customer communication. The right choice depends on whether convenience or scalability matters more to you.

Fees, Effort, and Visibility

Some platforms charge fees, others don’t — but free doesn’t always mean better. Paid marketplaces often offer higher visibility, buyer protection, and smoother transactions. Weigh the time you’ll spend managing messages, payments, and delivery against the fees charged. In many cases, paying a small commission can actually save time and increase your chances of a successful sale.

Quick Platform Selection Guide

Second Hand Online Shop

Australia’s second-hand market has grown rapidly thanks to eco-conscious consumers and budget-conscious buyers. Here are the best platforms for pre-loved goods:

• Facebook Marketplace – Free listings and local buyers.

• Gumtree – Ideal for large household items.

• Vinnies Online – Combines sales with charity support.

• Salvos Stores Online – Affordable thrift shop goods.

• Freecycle Network – 100% free item exchange.

• Locanto – Simple, free local listings.

• Depop – Vintage and trendy fashion.

Free Selling Platforms Australia

If you want to avoid fees, these platforms are perfect starting points:

• Facebook Marketplace – Best for quick, free local sales.

• Gumtree – Free basic listings for furniture and bulky goods.

• Locanto – Low-competition, free local ads.

• Freecycle Network – Give away items at zero cost.

• OzBargain Classifieds – Community-driven, perfect for giveaways.

When free platforms work best:

• Decluttering your home.

• Testing a business idea.

• Local sales with no shipping needed.

Limitations:

• Smaller audience compared to paid sites.

• Fewer professional seller tools.

• Higher risk of unreliable buyers.

Read More: 20 Online Marketplaces in Australia You Should Know About

How to Be Successful at Selling

It's important to talk to potential buyers clearly, in addition to taking great pictures. Even if you just say you're checking on the item's details, you should respond to questions right away. Be honest about any problems or flaws; being honest builds trust and stops arguments later on. Always suggest a safe, public place like a shopping centre car park when you meet a local buyer. Think about bringing a friend with you for your own safety and peace of mind. Good reviews can help you sell more things in the future if you have a good transaction from start to finish.

How to take pictures like a pro? To make your things stand out, use good lighting and a clean background.

How to make a great ad? Be honest and detailed about how the item is.

Important things to remember when setting prices for your items. Look at other listings that are similar to yours to find a good price.

How can you stay away from scams online? When you pick up something in person, always do it in a public place. If a deal seems too good to be true, trust your gut.

Crucial Considerations: Shipping and Payments

Beyond choosing the right platform, two of the most critical factors for success are shipping and payment.

Look into shipping companies like Australia Post, Sendle, or CourierPlease for the best prices and services for your goods. To give buyers more options, think about offering different shipping methods, like standard and express. If you sell on eBay or Amazon, their shipping calculators can make this easier. Offering a local pickup option is very important for selling things locally on Gumtree or Facebook Marketplace.

Most platforms have their own secure payment systems, but if you want to sell things on your own store (like on Shopify), you'll need to set up a payment gateway. PayPal, credit cards, and even buy-now-pay-later services like Afterpay can all help you get more people to buy from you by making the checkout process easy and safe. To gain trust, always be clear about your shipping and returns policy.

Choosing the Right Platform Is a Selling Strategy — Not a Feature Choice

Most Sellers Don’t Fail — Their Platform Does

Many sellers assume poor results come from pricing or photos. In reality, most friction happens earlier: choosing a platform that doesn’t match how the item should move. Speed, buyer intent, and effort matter more than popularity.

Think in Sales Velocity, Not Platform Names

Every platform optimises for a different pace. Local marketplaces are built for fast handovers. National platforms reward patience and shipping efficiency. Niche platforms prioritise relevance over volume. When velocity and platform don’t align, listings stall.

Buyer Intent Beats Traffic Volume

High traffic doesn’t equal high intent. A smaller platform with focused buyers often converts better than a massive marketplace filled with browsers. Matching intent to item type reduces negotiation fatigue and wasted messages.

Friction Is the Real Cost

Fees are visible. Friction is not. Time spent answering low‑quality messages, organising pickups, or relisting unsold items adds up quickly. The right platform quietly removes these costs by guiding buyers and sellers into clearer decisions.

The best sellers don’t ask: “Where can I list this?”

They ask: “Where will this sell with the least resistance?”

Final Thoughts: Your Next Steps

The best way to succeed in the end is to start small. You don't have to open a professional store right away. Try out a few things on a free site like Facebook Marketplace or Gumtree to see how it goes. Once you know how it works and feel sure about it, you can look into niche marketplaces like Etsy or even start your own brand on Shopify. Don't forget that every big online business had to start somewhere. If you set the right goals and use the right tools, and if you give great customer service, you'll be well on your way to selling like a pro.

Frequently Asked Questions (FAQs)

Is it free to sell on Gumtree in Australia?

Yes, it is mostly free. Gumtree offers free basic listings for most items, and it does not charge a commission on your sales. However, there may be fees if you choose to use premium features to boost your ad's visibility or for specific categories like cars and pets.

What are the main seller fees on eBay Australia?

eBay charges two primary fees: an insertion fee (for listing an item, though many listings are free) and a final value fee. The final value fee is a percentage of the total sale amount, including postage, and varies by product category. It's typically around 13.4% for most items, plus a fixed fee per order.

How can I sell safely on Facebook Marketplace?

To sell safely on Facebook Marketplace, always meet the buyer in a public, well-lit location. Use Facebook Messenger for all communication and avoid sharing personal details. Whenever possible, use cash or a secure bank transfer for payment, and avoid requests for shipping or upfront deposits.

Do I need an ABN to sell stuff online in Australia?

You only need an Australian Business Number (ABN) if you are running a business. If you are just a hobbyist or casually selling a few unwanted items, you generally do not need an ABN. However, if your annual turnover exceeds $75,000, you are legally required to register for an ABN and GST.

Is it better to sell on my own website or on a marketplace like Amazon?

Selling on your own website (like with Shopify) gives you full control over your brand, customer data, and profit margins. Selling on a marketplace like Amazon or eBay gives you instant access to a massive built-in audience, but you have less control and must pay seller fees. The best approach depends on whether you prioritise brand building or quick access to customers.